Resources Library by ANA

Cooperation between manufacturers and distributors in order to increase sales efficiency

The retail trade is the final and important stage in industrial marketing. If the manufacturer's marketing activities are to give a maximum dividend distribution must function effectively. A retailer's interest in taking part in a certain...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Folke Larsson

November 1, 1969

How marketing research can increase the efficiency of retail distribution

With the constant evolution of techniques available for gathering and interpreting objective information on consumer's behaviour, it is of increasing interest to consider the possibility of using more scientific methods on which to base the policy...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Edoarda Sanna Della Porta

November 1, 1969

Investigation as to the extent to which operational research can be used to assist in the choice of different distribution channels with a view to improve profitability

During the course of this report, we would like to show how operational research makes it possible to deal with Marketing problems which up to now were impossible to solve mathematically by the usual methods.

Catalogue: Seminar 1968: Operational Research In Marketing

Author: P. H. Perrot-Desnoixs

November 1, 1968

Comment on session I

Group 1 spent sometime discussing the LP Model of Profit in the paper by Randall and Farmer, and eventually decided it was precisely what it said it was.

Catalogue: Seminar 1968: Operational Research In Marketing

Author: John Davis

November 1, 1968

Comment on G. K. Randall and J. F. Farmer's paper

This paper was presented and seen as two parts: a broad and intriguing first part followed by a highly specific sub-model. The group was not concerned to make spontaneous suggestions as to the treatment of the open ended topics in the first part but...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Charles W. Clunies-Ross

November 1, 1968

Product development and market research

The rapid rate of technical development and the continual widening of choice necessitate methods of product development which can be constantly geared to changing market trends. In the previous mechanism of the Hungarian economy, the products of...

Catalogue: The European Marketing Research Review 1968

Author: Ilona Majldt

August 1, 1968

Profitability and the comprehensive view (French)

I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve...

Catalogue: ESOMAR Congress 1968

Author: Jean-Pierre Therme

June 15, 1968

Profitability and the comprehensive view

I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve...

Catalogue: ESOMAR Congress 1968

Author: Jean-Pierre Therme

June 15, 1968

Search for potential clients (French)

In 1967, 18% of housewives use MOUSPA, a household product launched in 1962. The commercial strategy of the Firm manufacturing MOUSPA is based on an expansion of the market for this product, while at the same time consolidating the positions it has...

Catalogue: ESOMAR Congress 1968

Author: Philippe Irrmann

Company: IFOP

June 15, 1968